Designing Your Packaging To The Mass Market

Everything that is constructed for consumer use needs to be put into a package.  These packages can be simple cardboard boxes to more complex blister packs.  The design of your packaging will say a lot about your product and about your company as a whole.  Ensuring that your package design isn’t dangerous goods packaging but rather something that conforms to ecological guidelines will help in a lot of different ways.

Environmental concerns

dangerous goods packaging

Limiting the plastic and the contents of your packaging will help to keep the environment clean and healthy.  For many packages the use of thin plastics is desired since it is light, strong and will prevent the contents of the package from being damaged.  However, many of these plastics are not biodegradable.  Hence, they will stay in the environment for long periods of time after the package is opened and the product used.

Complexity

The complexity of your packaging will also help determine how it will be used.  When we have a lot of little pieces and parts, twist ties and staples holding our packaging together it will eventually annoy the user hence limiting your consumption of the product.  In other cases, the consumer may try to bypass the complex parts and use scissors or a knife to open your package.  This could lead to damaging the product and harming the consumer.

Branding

Branding your products packaging with uniquely shaped boxes, fancy stickers and logos are great ways to stand out on the store shelves.  However, when creating these extended display items make sure that they are cost effective and won’t turn into waste in the landfill.

Conform to the shape of your product

Reducing waste in your packaging will be beneficial not only to you but the environment.  If the product is square, try to keep your packaging square.  If your product is an odd shape, try to conform to as much of a square shape as possible.